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UNICEF
Designing A Blueprint To Streamline Partnership Proposal Workflows
As part of UNICEF’s Office of Innovation, I led the design of a service workflow system to streamline how the Partnerships Team develops and delivers high-quality proposals for an upcoming funding Initiative.
Tools
Figma, Confluence
My Role
Service Designer
The Objective:
To create a repeatable, scalable process that improved efficiency, accountability, and brand consistency across multi-stakeholder teams.
UNICEF’s Partnerships team manages proposals spanning public, private, and philanthropic sectors. Often under tight deadlines and varying partner expectations. The existing process was fragmented, inconsistent and had unclear ownership.
Duplicate work across teams was a real challenge.
Understanding The Journey
How might we...
Why is this challenge important?
Are there already stated ambitions?
What resources or research are there?
What is the project plan?
Who's involved?
My Approach
Stakeholder Mapping
Identify bottlenecks, ownership gaps, and handoff issues.
1
Service Blueprinting
Created a swimlane process map visualizing each function’s role across five stages
2
Workflow Optimization
Established success metrics for efficiency, quality, and impact
3
Visual System Design
Designed in Figma the process into a clear, color-coded workflow chart
4
What Changed:
The new workflow standardized how proposals were built, reviewed, and approved.
We cut average production time by about a third, achieved 100% consistency in design and messaging, and saw a 25% bump in partnership conversions.
Most importantly, it gave the team breathing room. They could focus on strategy and storytelling instead of chasing inputs and approvals.
Service design isn’t just about mapping flows; it’s about aligning human behaviors and incentives.
When you simplify complexity, you create space for teams to focus on what actually matters: building partnerships that drive impact.
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